About Us

MERKUR Casino UK is managed by Mark Schertle and Egemen Coskun and has been a part of the MERKUR Group (formerly the Gauselmann Group) since its acquisition in 2012. The MERKUR Group, founded in 1957, operates internationally, with a strong presence in Germany and numerous other countries including Spain, Serbia, Czech Republic, and the Netherlands. It’s not possible to prove whether all the adverts are genuine or just a scam from criminals preying on those with disordered gambling habits. He co-founded Gamban, a software that blocks gambling sites, after developing his own gambling addiction. Mr Zarb Cousin says these sites are highly addictive thanks to features on their sites, such as no time or wager limits. Sky News tested this using an address for a small version of the Statue of Liberty which is in Japan, a country where Stake.com is permitted.

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• But to advertise in the UK, it must be located in a country or territory on the Government’s ‘white list’, which includes the EU, Gibralter and Antigua.
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• Sky News tested this using an address for a small version of the Statue of Liberty which is in Japan, a country where Stake.com is permitted.

Analysis of these adverts showed that accounts for one of the largest crypto casinos, Stake.com, were the most advertised as for sale and requested by buyers. Facebook Pay-Per-Click (PPC) advertising offers online casinos a powerful tool to achieve this, but navigating the platform’s strict policies and maximizing ROI can be challenging. MERKUR Slots, previously MERKUR Cashino is a new brand into the UK showcasing the latest digital “slot gaming” product in convenient high street locations.

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Hundreds of ‘ready-to-gamble’ crypto casino accounts are being openly sold on Facebook and other mainstream social media sites, Sky News can reveal. It already allows members to play slot machine games and bingo using ‘virtual credits’ instead of real money. At MERKUR Bingo we pride ourselves on providing an experience, which is not just about Bingo.

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• Sky News tested this using an address for a small version of the Statue of Liberty which is in Japan, a country where Stake.com is permitted.
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We craft tailored strategies aligning with your casino’s goals, whether it’s player acquisition, retention, or promoting new games. Facebook’s analytics tools provide real-time data on ad performance, enabling quick adjustments to optimize campaigns for better results. MERKUR Casino UK is committed to ensuring that gambling is kept free from crime and disorder, ensuring gambling is conducted in a fair and open way and the protection of children and vulnerable adults.

• They have risen in popularity thanks to gambling influencers, including celebrities such as the rapper Drake.
• Talks between Facebook and around 20 senior gaming experts, operators and consultants including executives from PokerStars, 888 and Gamesys, were revealed by the industry magazine eGaming Review.
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As a responsible gambling operator, the well-being of our players is of utmost importance. You might also like our other casino PPC, casino SEO and casino website design services where you can browse and buy online here now. Situated in the heart of Aberdeen, we boast a modern and sophisticated ambiance, a vast range of table and slot games plus regular live entertainment. As with all our brands, we prioritize exceptional service, responsible gaming, and a safe environment for all customers.

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As a Facebook casino agency with expertise in social media and iGaming PPC management, we know that Facebook advertising can be a game-changer for iGaming affiliates and operators alike. MERKUR Technical Support is a dedicated machine technical support to the MERKUR Casino UK Group. The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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This is to help the casino verify whether the gambler is in a country where they can operate legally. Over the last three months, Sky News has analysed hundreds of adverts across different social media sites, as well as speaking to sellers and buyers. Any person or company based in Britain wanting to run an online bookmakers, casino or bingo must obtain a licence from the Gambling Commission. Facebook is being accused of luring children into gambling through plans to introduce real cash games. In the competitive landscape of online gambling, standing out requires more than just a compelling game selection. In the UK, MERKUR operates multiple brands, each offering a unique gaming experience.

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• The people selling the accounts are not affiliated with any of the casinos, and some appear to be gamblers themselves.
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• He co-founded Gamban, a software that blocks gambling sites, after developing his own gambling addiction.
• As a responsible gambling operator, the well-being of our players is of utmost importance.
• We conduct rigorous A/B testing on ad elements to identify what resonates best with your audience, continually refining campaigns for optimal performance.
• The accounts come fully set-up and a buyer is able to simply log in and start gambling without the need to add personal details and fill out forms.

Online casinos that use cryptocurrency are known as crypto casinos and are unregulated and illegal in the UK. Work with our Facebook PPC agency for casinos to get the best Facebook advertising results for your online casino. Click below where you can find options to give us your feedback, recognise excellent service from our team, and find help if anything has affected your experience or enjoyment of our venues. He warns that this is increasingly becoming a problem, noting he is “seeing more and more cases of British residents gambling with offshore operators, particularly crypto casino gambling operators”. The people most likely to be gambling on these accounts in the unregulated market are children and gambling addicts, according to Matt Zarb Cousin. But some sites also require a user to provide photo identification when making an account.

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Verified Stake.com accounts are also available for free through the messaging app Telegram and work with a fake address. These more expensive accounts tend to have active cashback or financial bonus features. The accounts Sky News found for sale come ‘pre-made’ – with this verification stage already completed. Carolyn Harris MP, who leads a parliamentary group that scrutinises gambling-related harms, said the findings are “astounding”.

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Sky News found it is simple to get around the barriers intended to block British people from gambling on these high-risk sites. The accounts come fully set-up and a buyer is able to simply log in and start gambling without the need to add personal details and fill out forms. Our casino marketing consultancy has the skills and experience to help you navigate this complex landscape, allowing you to focus on running your casino while we manage your Facebook advertising campaigns. From carousel ads showcasing multiple games to video ads highlighting live dealer experiences, Facebook offers diverse formats to captivate your audience and drive action. Facebook’s advanced targeting capabilities allow casinos to reach potential players based on demographics, interests, behaviors, and more. This precision ensures your ads are seen by users most likely to engage and convert.

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Adverts for more than 200 Stake.com accounts were posted on Facebook since the start of October, while at least 100 were promoted on one Discord server. The adverts mostly appeared on Facebook and Discord, a message board popular with gamers, but were also posted on TikTok, Telegram, Reddit and X (formerly Twitter). The watchdog enforces a strict code of practice ensuring websites are fair and open, and that vulnerable people are protected from harm or exploitation. By partnering with our iGaming Facebook PPC experts, you gain access to a team of experts who understand shopper behaviour and the intricacies of the gambling sector. Utilizing Facebook’s robust targeting tools, we segment audiences to ensure your ads reach the most relevant users, maximizing engagement and conversions.

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• The MERKUR Group, founded in 1957, operates internationally, with a strong presence in Germany and numerous other countries including Spain, Serbia, Czech Republic, and the Netherlands.
• Engaging the skills of a specialized online casino marketing agency is crucial for maximizing the potential of Facebook advertising.
• We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information.
• This is to help the casino verify whether the gambler is in a country where they can operate legally.
• But some sites also require a user to provide photo identification when making an account.
• Social media companies have a role to play in preventing adverts like this appearing on their platforms, Mrs Harris told Sky News, but added that the blame also lies with the crypto casinos.
• Because Facebook’s internet server is in the U.S. it could, theoretically, use internet gambling operators that do not adhere to Britain’s rules.
• Facebook is being accused of luring children into gambling through plans to introduce real cash games.

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We have a variety of bingo games available across our MERKUR slots estate nationwide. The people selling the accounts are not affiliated with any of the casinos, and some appear to be gamblers themselves. Many adverts mentioned that the reason the seller was getting rid of the account was because they had gambled away all their BoVegas money.

Stake.com is not available in the UK, but is licensed and regulated in other jurisdictions. Richard Williams, a gambling specialist at Keystone Law, told Sky News the trade of these accounts is legally a grey area but there could be issues of fraud at play. Some of the groups run a sophisticated operation, with sales teams and others offering of a “middleman” who – for a small fee – holds a buyer’s money until both parties are satisfied. After being contacted by Sky News, Stake.com said they are aware of fraudulent attempts to access their crypto casino and that they say their attempts to block behaviour like this is “constantly evolving”. Talks between Facebook and around 20 senior gaming experts, operators and consultants including executives from PokerStars, 888 and Gamesys, were revealed by the industry magazine eGaming Review. Our team monitors campaign performance in real-time, making data-driven adjustments to enhance ROI and achieve your marketing objectives.

They have risen in popularity thanks to gambling influencers, including celebrities such as the rapper Drake. Because Facebook’s internet server is in the U.S. it could, theoretically, use internet gambling operators that do not adhere to Britain’s rules. But to advertise in the UK, it must be located in a country or territory on the Government’s ‘white list’, which includes the EU, Gibralter and Antigua. Now Facebook is investigating ways of transforming that model into one that would offer real cash prizes. We’ll discuss your specific needs and design a customized Facebook ad strategy that aligns with your casino’s goals. We conduct rigorous A/B testing on ad elements to identify what resonates best with your audience, continually refining campaigns for optimal performance.

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• If youve been away from your profile for a while and had forgotten your password, I drained most of my accounts about 6 months prior to Black Friday.
• Our team monitors campaign performance in real-time, making data-driven adjustments to enhance ROI and achieve your marketing objectives.
• Adverts for more than 200 Stake.com accounts were posted on Facebook since the start of October, while at least 100 were promoted on one Discord server.
• Netent is known to always come with new innovations, and they can also work together to trigger bonus features.

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Contact us today to learn how our casino marketing agency can help you unlock the full potential of Facebook advertising and achieve sustainable growth for your online gambling business. Engaging the skills of a specialized online casino marketing agency is crucial for maximizing the potential of Facebook advertising. Social media companies have a role to play in preventing adverts like this appearing on their platforms, Mrs Harris told Sky News, but added that the blame also lies with the crypto casinos.

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