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Verified Stake.com accounts are also available for free through the messaging app Telegram and work with a fake address. These more expensive accounts tend to have active cashback or financial bonus features. The accounts Sky News found for sale come ‘pre-made’ – with this verification stage already completed. Carolyn Harris MP, who leads a parliamentary group that scrutinises gambling-related harms, said the findings are “astounding”.
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Contact us today to learn how our casino marketing agency can help you unlock the full potential of Facebook advertising and achieve sustainable growth for your online gambling business. Engaging the skills of a specialized online casino marketing agency is crucial for maximizing the potential of Facebook advertising. Social media companies have a role to play in preventing adverts like this appearing on their platforms, Mrs Harris told Sky News, but added that the blame also lies with the crypto casinos.
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Analysis of these adverts showed that accounts for one of the largest crypto casinos, Stake.com, were the most advertised as for sale and requested by buyers. Facebook Pay-Per-Click (PPC) advertising offers online casinos a powerful tool to achieve this, but navigating the platform’s strict policies and maximizing ROI can be challenging. MERKUR Slots, previously MERKUR Cashino is a new brand into the UK showcasing the latest digital “slot gaming” product in convenient high street locations.
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Adverts for more than 200 Stake.com accounts were posted on Facebook since the start of October, while at least 100 were promoted on one Discord server. The adverts mostly appeared on Facebook and Discord, a message board popular with gamers, but were also posted on TikTok, Telegram, Reddit and X (formerly Twitter). The watchdog enforces a strict code of practice ensuring websites are fair and open, and that vulnerable people are protected from harm or exploitation. By partnering with our iGaming Facebook PPC experts, you gain access to a team of experts who understand shopper behaviour and the intricacies of the gambling sector. Utilizing Facebook’s robust targeting tools, we segment audiences to ensure your ads reach the most relevant users, maximizing engagement and conversions.
Stake.com is not available in the UK, but is licensed and regulated in other jurisdictions. Richard Williams, a gambling specialist at Keystone Law, told Sky News the trade of these accounts is legally a grey area but there could be issues of fraud at play. Some of the groups run a sophisticated operation, with sales teams and others offering of a “middleman” who – for a small fee – holds a buyer’s money until both parties are satisfied. After being contacted by Sky News, Stake.com said they are aware of fraudulent attempts to access their crypto casino and that they say their attempts to block behaviour like this is “constantly evolving”. Talks between Facebook and around 20 senior gaming experts, operators and consultants including executives from PokerStars, 888 and Gamesys, were revealed by the industry magazine eGaming Review. Our team monitors campaign performance in real-time, making data-driven adjustments to enhance ROI and achieve your marketing objectives.
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